Company News, Marketing News

P&G Goes Big with New Ads

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By: TOM BRANNA

Editor

The two teams haven't been finalized, but Mr. Clean is headed to the Super Bowl! The iconic household cleaning brand will be featured in one of two new ads designed by the company's Chief Brand Officer, Marc Pritchard. The other 30 second spot will promote Febreze. According to industry estimates, the two ads will cost $5 million. In comparision, P&G spent $23.5 million on TV spots in 2015. The move comes at a time when P&G is rethinking its advertising—again. A few year...

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